Loyalty Cards: Are They Worth It?

Loyalty Cards: Are They Worth It? (2024) is a documentary rated 0.0/10.

Alexis Conran investigates whether loyalty cards save consumers money when shopping, looking into the possibility that supermarkets could be inflating prices only to discount them. Alexis discovers how supermarkets offer a reduced price in return for an exchange of data from shoppers, speaking to those responsible for handling the data and making profits from it.