CineMagia: The Story of São Paulo's Video Stores

CineMagia: The Story of São Paulo's Video Stores (2017) is a documentary directed by Alan Oliveira rated 7.3/10.

Before the streaming era, the video stores were the key for the beginning of home video experience in Brazil. The documentary narrates the history of São Paulo's mom-and-pop video stores from its appearance to the vanishing of this platform. Owners, employees, customers and critics talk about the experience of renting a movie.